This Is The New Battleground In Business

There’s a new battleground in business.   It isn’t about money, resources, or scale.  It’s not even about brand. In the past decade, Apple has been very successful at disrupting traditional industries by introducing products that offer incredible experiences to consumers and businesses. Apple fearlessly took on incumbents such as Sony, Nokia and Blackberry, who were […]

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Simplicity is the New Premium

It seems simplicity rules in our experience economy when it comes to creating new value from products and services. Everywhere you look, there are radical opportunities for simplification that help you delight your customers, disrupt your competitors, and create new value that can even garner a premium. Bringing a unique and simplified approach to how […]

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